"Xishu Panda · Wenjun Wine" appeared at the launch of the "Tianfu Boutique" Spring consumption Month

With the pace of New Year's Day and Spring Festival approaching, from the prosperous city to the beautiful countryside, the flavor of the New Year is becoming stronger and more and more prosperous. On the evening of December 26, the 'Tianfu Boutique' Spring consumption Month activity sponsored by the provincial government with the theme of 'Better Life, within reach' kicked off in Chengdu, comprehensively setting off a consumption boom at the end of the year and the beginning of the year. Deputy Secretary of the Provincial Party Committee, Governor Shi Xiaolin attended the event.

The Central Economic Work Conference proposed that we should vigorously boost consumption, improve investment efficiency, and expand domestic demand in all aspects. Sichuan is a province with a large economy, a large population and a large consumption province. Holding the 'Tianfu Boutique' Spring Consumption Month activity is a specific measure to implement the decision-making and deployment of the Party Central Committee, The State Council and the provincial Party Committee. It aims to seize the important consumption nodes at the end of the year and the beginning of the year, focusing on the five themes of 'fashion, intelligence, health, green and digital', and bring out the 'feast' of high-quality products and services full of Sichuan flavor. To bring consumers a new experience of a better life, continue to build an open platform of 'buy global, sell global', and contribute to the construction of international consumption destinations.

Professional models, wearing local designer brand clothing, holding Tianfu boutique (Xishu Panda · Wenjun wine), deduce a good life in the form of runway.

'Tianfu Boutique' refers to Sichuan quality products and services focusing on the five themes of 'fashion, intelligence, health, green and digital', which can improve the quality of people's life and meet the needs of people's better life. With the theme of 'Better Life · within reach', the Consumption Month activities revolve around the 'six major focuses', seize the important consumption nodes at the end of the year and the beginning of the year, and meet the needs of the people for a better life.

Focus on 'product + service'. Focusing on Sichuan wine, home appliances, new energy vehicles, clothing, cosmetics, gold and silver jewelry, catering, cultural travel, etc., launched 391 'Tianfu boutique' brands and 1,107 products to enrich the New Year's Day market supply. Focus on 'consumption + people's livelihood' launched the benefit of the people promotion. Focusing on key consumer goods such as automobiles, home appliances, and 3C digital products, we intensified the implementation of replacing old consumer goods with new ones, and launched more than 500 promotional activities of 'thousands of enterprises and thousands of stores' to benefit the people. Issued a new round of 'Shu comfort' consumption coupons, and promoted more than 1,000 kinds of Tianfu boutique discount promotion, so that Sichuan and foreign consumers feel the real benefits. Focus on 'start + launch' set off a consumption boom. Launched 152 business districts, 641 pedestrian streets, more than 18,000 enterprises, more than 156,000 stores, continue to set off a consumption boom. Relying on 80 'Shu comfort' new consumption scenes, more than 100 'Tianfu boutique' pop-up stores are set up to hold imported New Year carnival activities. Chengdu, Yibin, Mianyang, Leshan and other places will also focus on local characteristics to hold a boutique Tesco activities. During the whole activity, the total amount of gifts issued by enterprises and businesses exceeded 1 billion yuan. Focus on 'online + offline' to build a consumption link. Together with Jingdong, Suning Shopping, 1919, Hema Fresh and other leading enterprises, to provide consumers with offline experience, online consumption of new links. Invite online celebrity bloggers to clock in through Tiktok, small red book shop and live show, so that parent-child families, consumers who go to different places for the New Year and return home for the New Year can experience 'Tianfu boutique' and New Year's game in Sichuan. Vipshop will strive to create an online zone and hold new product launch activities. Focus on 'consumption + industry' to promote synergy. With the theme of 'Fun and fun winter', we held themed activities such as 'Winter Tour Sichuan Consumption Season', 'Enjoy Shushan snow and ice and enjoy Panxi Warm Sun' and launched winter tourism packages. Focus on 'consumption + industry' to promote trade, industry and finance.

At 19:00, Shi Xiaoling, Vice Governor Zuo Yongxiang, and Yang Hua, deputy director of the Department of Consumption Promotion of the Ministry of Commerce, together with representatives of traditional shops such as Chengdu Heming Tea House, Sichuan Sister Home Economics Headquarters, Gan Food Ji Chengdu Feichang Noodles and foreign consumers, officially launched the Spring consumption Month activity, inviting domestic and foreign consumers to come to Sichuan to feel the consumption enthusiasm and thousands of climate of the land of abundance. At the launch event, the leaders of Chengdu SKP, Sichuan Changhong, Alipay, Sunsync and other 'good life promotion officials' such as roller skating world champion Zhu Siyi shared five theme lifestyles, the leaders of 10 industry business associations and some enterprise representatives released Huimin gift packages, and the scene also connected Mianyang, Liangshan and other cities to promote local 'Tianfu fine products'. The '2024 Sichuan E-commerce Festival' activity guide was released. The Ministry of Commerce, relevant provincial departments, and relevant officials of cities (states) attended the meeting. (Source: Sichuan News)